Creativity

How brands are celebrating the 50th anniversary of the moon landing

By Kyle O'Brien | Creative Works Editor

July 19, 2019 | 4 min read

The moon landing was a moment when the world was captivated by something that was meaningful - a moment where humanity took a giant step forward together. As Apollo 11 touched down on the moon’s surface July 20, 1969, people all over the globe saw hope in the future.

Moon landing

Moon landing

50 years later and brands are capitalizing on the nostalgia and hope that there may still be moments humankind can collectively celebrate something positive.

Take a look at what brands around the world are doing to honor that day when man went beyond the confines of the atmosphere and set foot on another surface. From unique AR apps that help put viewers in the moment to products based on space-aged recipes and first-hand accounts from an astronaut who was there, plenty of brands are paying tribute to the triumph - even some that were part of the epic journey.

Mark Roalfe, chairman of VMLY&R London, said: "Curiosity is our greatest ally. We instinctively ask why? What's next? And when we put curiosity in the driving seat - whether to explore the great unknown or big brand ideas - we're at our best.

"The Apollo 11 mission is one of the best examples of human curiosity powered by technology and creativity. And unsurprisingly, many brands felt the 50th-anniversary celebration was a great occasion to connect with culture and people."

Roalfe added: "Channel 4's latest work did it to great effect - a six-day YouTube live stream - to promote two new documentaries. The live stream mirrored the 1969 voyage giving the audience a true sense of the intensity and length of the travel. They got my attention."

He also pointed at Shutterstock's 'It's Not Stock, It's Shutterstock' work. "So, what can we learn from the moon landings? Let's be bold. Let's be ambitious. And not scared of blasting free of our atmosphere at 17,600 miles per hour strapped to an explosive can of fuel destined for an icy eternal abyss. Ok, that last one might not be so applicable. But importantly, let's remember that we work best when we let our curiosity drive.”

Check out the entries to The Drum's Creative Works below.

Shutterstock: Moon Landing 'Exposed'

By Shutterstock

Overall Rating 5/5

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Volkswagen: A New Mission by Johannes Leonardo

By Volkswagen

Overall Rating 4/5

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Channel 4: We Choose to Go to the Moon

By Channel 4

Overall Rating 5/5

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Google: 50th Anniversary of the Moon Landing

By Google

Overall Rating 5/5

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Nissan: Nissan Qashqai Moon Landing by TBWA\Paris

By Nissan

Overall Rating 5/5

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Stouffer's: Eat Like an Apollo 11 Astronaut

By Stouffer's

Overall Rating 5/5

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Time Inc: Time Immersive

By Time Inc

Overall Rating 5/5

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Velcro: Walking on the Moon

By Velcro

Overall Rating 5/5

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Smithsonian Channel: Apollo AR app

By Smithsonian Channel

Overall Rating 5/5

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Budweiser: Discovery Reserve

By Budweiser

Overall Rating 5/5

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Full Circle - JFK Moonshot by Digitas

Overall Rating 5/5

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Channel 4: Apollo 11 Livestream by Little Dot Studios

By Channel 4

Overall Rating 5/5

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Budweiser: Moon Landing Happy Hour

By Budweiser

Overall Rating 4/5

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Oreo: One Giant Lick for Mankind by Golin

By Oreo

Overall Rating 4/5

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