Advertising Stephen Curry Infiniti

Infiniti gives a look inside the off-court life of Stephen Curry in three-part series


By Kyle O'Brien | Creative Works Editor

July 18, 2019 | 2 min read

Infiniti Motor Company has teamed with NBA superstar Stephen Curry’s Unanimous Media for a three-part YouTube series that offers a look into Curry’s life.

Stephen Curry

Stephen Curry since Hamilton with his daughters

‘Life, Lived’ highlights comfort, luxury and creativity as they relate to both Curry’s life and Infiniti autos. It captures an unguarded and relaxed Curry in three completely unique scenarios.

In the first, Curry gets his two daughters – Riley and Ryan – into the Infiniti QX60. He surprises them by turning on the Hamilton soundtrack while driving them to get ice cream. Curry and the girls sing along endearingly to the track You’ll Be Back as the multiple cameras placed in the vehicle show off the roominess, the comfort and the various features on the luxury crossover.

Two upcoming episodes show Curry offering a glimpse into his sneaker design process, working with custom shoe designer, Dan ‘Mache’ Gamache; and the lighter side of the Warriors player pulling a creative prank on his close friend Chris ‘COSeezy’ Strachan, founder of the non-profit, Kick’n It For A Cause.

Curry has been an Infiniti brand ambassador since 2017. The brand hopes the series will express that true luxury is being comfortable in your own skin, despite the pressures of the daily grind.

The videos will be released on Curry’s Facebook, Instagram, Twitter and Weibo accounts. The series was created and produced by Unanimous Media.

INFINITI: Life, Lived by Unanimous Media


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