Omnichannel consultancy, Canton Marketing Solutions, has announced that James Briscoe will join as its new chairman.
Canton help brands take control of their marketing by focusing on their digital performance and marketing setup, through various means such as taking technology in-house, relaunching measurement and attribution frameworks or moving media buying operations.
The appointment of Briscoe will help the company to continue its growth in this area, as he brings with him a wealth of experience.
Briscoe will be tasked with delivering the company's mission to help brands take control of their media, technology and measurement.
Canton Marketing Solutions founders Nick King and Robert Webster said: "James is an industry pioneer and we are proud to have him as our chairman. He has invaluable experience from working with dozens of major brands across all major digital channels."
James Briscoe said, "Individually, the founders, Rob and Nick are some of the smartest practitioners I have ever worked with, plus they bring an extraordinary energy, passion and fun to their work. I am both delighted and honoured to be joining them on their journey to redefine marketing."