10 questions with… Mike Shaw, VP International of Dataxu

This week's 10 Questions are put to the vice president of International at Dataxu, Mike Shaw.

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the vice president of International at Dataxu, Mike Shaw.

What was your first ever job?

I grew up in Cornwall, on the south coast of the UK, and worked at a beachside holiday camp. My job was getting speedboats into and out of the water using this huge old tractor and trailer. I destroyed a lot of nautical value that summer.

Which industry buzzword annoys you most?

“Growth hacking.” You are probably just seeking to grow, as we all are. Anyone who uses this phrase should just do the hard work rather than calling it growth hacking. It’s the same type of redundant phrasing as the “Rainmakers” of the late 90’s.

Who do you find most interesting to follow on social media?

I highly recommend following @0point5twins on Twitter to brighten up your day. The AVC blog by Fred Wilson also provides a great perspective on emerging technology.

Highlight of your career (so far?)

My promotion to lead Dataxu across Europe and the APAC region. We have a fantastic team across London, Berlin, Singapore and Sydney and I love working with them.

What piece of tech can you not live without?

Television and all its technology-driven children, including my phone.

Who or what did you have posters of on your bedroom wall as a teenager?

The Liverpool football team. I was young when they were great, and fortunately, those days are back a mere 30 years later! #YNWA

In advertising, what needs to change soon?

There is currently too much focus on the short term and not enough on long-term brand building. If we carry on down this road, we will one day arrive at a point where the only differentiator between brands is pricing.

What is (in your opinion) the greatest film/album/book of your life?

There are too many amazing books, so I’ll pick a film: The Shawshank Redemption. Yes, it was originally a book, but give me a break.

Which industry event can you not afford to miss each year and why?

Still Cannes—not necessarily for the few deals that get done there, but instead for the relationships that make the rest of the year work.

What's the best piece of advice you have ever been given?

Always be the hardest worker in the room.

For more instalments of 10 Questions see here.

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