The Green Party backs The Coalition for Reform in Political Advertising

The Green Party announces support for The Coalition for Reform in Political Advertising

The Green Party has voiced its support for The Coalition for Reform in Political Advertising’s campaign to implement a four-point plan that would improve the transparency and accuracy of discourse surrounding elections in the UK.

The Green Party joins the Independent Group for Change, which announced its support for the campaign in May, alongside media owners including The Guardian, The Sun and The Times and ISBA.

The Coalition for Reform in Political Advertising began in May 2018, and is a politically neutral group that is not for profit. It comprises of organisations from the ad industry, citizens, businesses and other not for profits pushing for reform in political advertising legislation.

The Coalition’s four-point plan aims to address parliament’s lack of intent for political reform, and aims to improve transparency and accuracy in political discourse in the following ways:

  1. Legislate so that all paid-for political adverts can be viewed by the public
  2. Give an existing body the power to regulate political advertising content or create a new one to do so
  3. Require all objective factual claims used in political adverts to be substantiated
  4. Compulsory imprints or watermarks to show the origin of online adverts

A spokesperson from The Green Party commented: “We support The Coalition for Reform in Political Advertising’s campaign and all of the points [you are] seeking support for. We have been pushing for reform of regulations around elections for some years, particularly for transparency over online campaigning where electoral law is far behind where it should be in today’s digital age.”

Alex Tait, co-founder of The Coalition, added: “We are absolutely delighted to have the support of the Green Party for our four-point plan for political ad reform. There is consensus from everyone we speak to on the need to urgently modernise political advertising regulation.

"The barrier has historically been the political parties agreeing to it which is now finally changing. With the support we’ve been given also by The Independent Group for Change in May we’d like all the other political parties to show leadership on the issue and formally support what we are advocating too.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.