St Luke’s taste sweet success with Montezuma’s account win

St Luke’s taste sweet success with Montezuma’s account win

British chocolate purveyor Montezuma’s has alighted on St Luke’s as its lead creative agency without a pitch, in the wake of an internal review of their communications strategy involving several undisclosed agencies.

Launched in 2000 with a mission to bring quality and innovation to the world of chocolate Montezuma’s has positioned itself as a disruptive force in a market dominated by established manufacturers.

To achieve this the firm has pioneered many novel flavour combinations including Orange and Germanium; as well as vegan-friendly products such as Absolute Black 100% cocoa and various milk alternatives.

Debbie Epstein, marketing director of Montezuma’s, said: “We’re at an exciting time in the Montezuma’s journey with a big job ahead of us and we’re thrilled to be partnering with St Luke’s to work on the brand and develop a truly remarkable new comms campaign to inspire more people to eat more Montezuma’s more often.”

Al Young, partner and chief creative officer of St Luke’s, added: “We’re delighted to be working with such an innovative and ethical brand at a time of exciting growth. We aim to capture the magical essence of the brand and help consumers explore a world of ever more chocolate epiphanies.”

Montezuma has committed itself to using only 100% recyclable packaging by the end of the year.

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