British chocolate purveyor Montezuma’s has alighted on St Luke’s as its lead creative agency without a pitch, in the wake of an internal review of their communications strategy involving several undisclosed agencies.
Launched in 2000 with a mission to bring quality and innovation to the world of chocolate Montezuma’s has positioned itself as a disruptive force in a market dominated by established manufacturers.
To achieve this the firm has pioneered many novel flavour combinations including Orange and Germanium; as well as vegan-friendly products such as Absolute Black 100% cocoa and various milk alternatives.
Debbie Epstein, marketing director of Montezuma’s, said: “We’re at an exciting time in the Montezuma’s journey with a big job ahead of us and we’re thrilled to be partnering with St Luke’s to work on the brand and develop a truly remarkable new comms campaign to inspire more people to eat more Montezuma’s more often.”
Al Young, partner and chief creative officer of St Luke’s, added: “We’re delighted to be working with such an innovative and ethical brand at a time of exciting growth. We aim to capture the magical essence of the brand and help consumers explore a world of ever more chocolate epiphanies.”
Montezuma has committed itself to using only 100% recyclable packaging by the end of the year.