Kimberly-Clark announced former R/GA senior vice president and managing director Jeff Brecker would take over as its vice-president of global creative, design and content.
He will be responsible for guiding the personal care corporation’s creative and design communities across more than 175 countries and will report to chief marketing officer Giusy Buonfantino from the company's Chicago office.
In each of these positions he has been tasked with recruitment and building clientele, as well as helming a number of creative projects for Estee Lauder, National Geographic and Coach, among others.
"Kimberly-Clark represents an exciting opportunity to work with some of the world’s most trusted brands, and I look forward to an opportunity to create content that resonates with consumers around the world,” Brecker said in a release.
The corporation is already beginning to see change in its creative strategies, with Huggies’ latest ad moving away from its typical mass-reach approach and instead aiming upward, targeting a more upper-class audience.