It's time to celebrate the advertising work that you wouldn't see anywhere else. The Drum is bringing its Chip Shop Awards to the US, looking for those who want to push the limits of creativity.
These awards celebrate the sort those who are bending and breaking the rules of creativity and the amazing people who normally don’t get the chance to win.
The inaugural judging panel will see experts from BBDO New York, Adobe, Fabrica Collective, Stein IAS, Barker, Fake Love, Wunderman Thompson, Possible, McCann and Deutsch NY.
Following is a breakdown on six of our stellar judges:
Danino is an Emmy-nominated creative director who has been with BBDO New York for eight years. In that time, he has worked on Macy's, Snickers, Lowe's, Bacardi, Bombay Sapphire, Grey Goose, Foot Locker, Visa, M&M's, and most recently, Monica Lewinsky's Anti-Bullying campaigns. His work has been recognized by The One Show, The ADC, the D&AD, the Clio Awards, the Webby Awards, and the Cannes Lions Awards.
What I love about the Chip Shop Awards, besides the award show's inspiring origin story, is the fact that there are no rules. Not having any rules is exciting and completely liberating. It means you can do anything. But there's a flip side to that. Not having any rules can also be daunting because it means that you have no excuses. You can't blame the client or the budget or anything else. So, what I hope to see from the entrants is how they lean in to their own originality to achieve pure creative brilliance.
chief creative officer
Reeves is the CCO of WPP ACE and at Wunderman Thompson's Seattle office in which he is responsible for building and implementing breakthrough experiences, services and communications. Reeves brings more than 20 years of experience working for world-class brands and advertising agencies. Prior to joining Wunderma, he created ReevesJones, a global consultancy that helps marketers, advertisers and their agencies transform digitally and build awareness for ecommerce campaigns (clients inc: SEAT, Salesforce, Eve Hansen). Before that, he was the executive creative director at Amazon, where he was responsible for building innovative and emotional connections for customers through products and services.Reeves' work spans multiple industries for many top tier brands including: Nike, Verizon, Brawny, JPMC, Carnival, Wells Fargo, L'Oreal and Diageo.
Being a part of the Chip Shop awards is something very special. As creatives, we love to lament and complain; we complain about data, we lament about the lost value of creativity, and we bitch about the dumbing-down of the work. The Chip Shop awards are here to celebrate the best in creativity with no limits – in a level playing field. All clients, brands, agencies, schools are equal – no unconcious bias towards certain logos or CCOs. And intern working in a heartland town has as much chance of winning as a shop say, in Miami FL. It's creativity in the raw.
assosiate creative director
A native of Athens, Georgia, Wilson originally ventured from the south to get her BFA in photography from the School of the Art Institute of Chicago. Like most great things, her career in advertising began with a Google search. For the past four years, Wilson has worked as a creative at McCann New York, where she's been a part of projects such as Godiva's The Box That Keeps Giving, United States Postal Service's Hippo and, State Street Global Advisor's Fearless Girl.
I'm so excited to see work that challenges all of the guide posts the clients usually put in place. And especially hoping to see work that makes me feel uncomfortable - in the best possible way. Some of the most creative ad campaigns challenge the notion of what an ad actually is, and where it should live. For me, the perennial favorite will always be Bing's Decode Jay-Z.
strategic development manager
Duffey spear-heads Adobe's Creative Cloud strategic development partnerships across the creative enterprise space. Prior to Adobe he was an award-winning executive creative director, noted speaker, author and AI and mobile technologist. Duffey has been featured by Business Insider, and Yahoo as one of "The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing." He has been a creative consultant with over 35 advertising agencies and across all the major global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical.
We have now entered the Golden Age of Creativity. The Future of Jobs report by The World Economic Forum predicts in 2020, the top 3 fundamental skills needed in business will all be inherently human: Complex Problem Solving, Critical Thinking, and Creativity. These patterns of limitless creativity; looking sideways, pushing the boundaries, bending, blending and breaking the rules... have never been more paramount in designing and improving the future of the human experience. Find and nourish your "creative zone" at The Chip Shop Awards.
Fallow is currently running Epic Foundation's Giving Lab, and driving the global NGO's mission to help corporations weave more purpose-driven cultures. He also hosts The Impossible Network podcast and is the founder of digital agency Fabrica Collective. His past experience combines building his app start-up, Pundit Club, to running creative technology teams and building digital capabilities inside traditional agencies such as McCann and Grey.
I expect to see ideas that trigger my emotions, to feel surprised, maybe angered, certainly laugh, and possibly cry. However, given our current political and social environment, I'm hoping to see ideas that challenge conventions, confront prejudice, and defy our societal biases.
chief creative officer
Webb has been fighting for B2B's creative standards for almost 20 years. Every creative award his team has won was hard fought against an assumption that B2B creative has to be dull and ordinary. He decided to get even with the abominable no men and cliché addicts with 101 Clichés.
I have always been a fan of the Chip Shop Awards and the creative freedom it offers. It's a great training exercise, great fun and a chance to win an award judged on pure creativity. I am so pleased to see the scheme launched in the US and I hope to see plenty of daring expression of the political times as well as some ideas to rival the fearless work of the boldest US brands.
founder and chief executive officer
At Fake Love, Horowitz has led global campaigns for clients including: Procter & Gamble, Google, The Coca-Cola Company, Microsoft, American Express, Samsung Electronics, Hermés, Nordstrom, Lexus, Marc Jacobs, Nike and more. Since its inception, the agency has been at the forefront of innovation and is focused on creating inspiring and authentic moments using spatial and environment design, immersive technology and thoughtful brand touchpoints.
We're at a magical moment of creativity and experience. Far too often, we look at innovation as creating the next big thing, a-never-been-done-before digital interactive augmented platform. I'm fascinated by brands and creatives that take spaces where audiences already exist, innovate and reimagine how to communicate with consumers, and build experiences that engage and connect. This is the kind of brilliance I am looking for in The Chip Shop Awards.
executive vice president and creative partner
Harari is a 20+ year ad veteran, mentor, mother, and proud member of the original 3% of female creative directors. HerPrior to joining BARKER, Sandi ran her own boutique firm, Sandi Harari Design, where she worked on brands including Alliance, Atlantic Records, MTV, P&G, Lions Gate Films, and GlaxoSmithKline. talents and experience in health and beauty, fashion, film, and lifestyle marketing verticals have been crucial to the agency's growth and reputation.
When I first joined BARKER, I was part of the 3% of female Creative Directors in the industry. While that statistic has positively shifted since, so has the industry as a whole. A huge part of my role is helping to foster creativity in all its forms, without limit or restraint, and I am looking forward to bringing that attitude to this jury panel and bearing witness to the new creative heights achieved by entrants to The Chip Shop Awards.
The Chip Shop Awards US will run alongside The Drum Arms at Advertising Week New York. Make sure you submit your entries before August 30.
As to why we’re running an awards show called The Chip Shop Awards, check out its origins here.