Twitter brings desktop users up to speed with a streamlined redesign

Twitter updates its look with a streamlined redesign

Twitter has given its primary desktop website a spit and polish for the first time in seven years with a shiny new look that promises to streamline the user experience and provide a greater degree of personalisation.

The move was sparked by a desire to better marry the desktop experience with that of other devices while also making the process of sending, finding and reading tweets ‘just a bit more fun’.

Product of an exhaustive testing regime which drew hundreds of thousands of responses from Twitter users these changes boil down to a handful of overarching functions namely carrying over the Explore tool from its apps to make finding content easier and offering easier access to favourite features.

Further tinkering elsewhere includes bringing direct messages together in one location, an improved login interface for switching between accounts and more ways to personalise the Twitter experience with different themes.

In a blog post introducing the new look, Twitter wrote: “Today is a big step as we continue building Twitter to best serve the people who use it every day. This update also gives us a much stronger foundation to build on so we can continue to bring you updated features faster than before.

“We’re looking forward to hearing what you think about our new site, so check it out and take it for a spin at Twitter.com.”

Twitter’s energies have been directed toward cleaning up its platform over recent months with a suite of new algorithms and tools designed to intercept abuse.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.