The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology NBC Future of TV

Quibi and NBC News partner to target millennials with daily mobile news bulletins

Author

By John Glenday | Reporter

July 16, 2019 | 3 min read

NBC News is chasing after the millennial market with a partnership with fledgling OTT service Quibi to bring two original daily news shows to viewers by April 2020.

NBC

Quibi/NBC News pairing targets Millenials with mobile news bulletins

The news bulletins, titled Daily Essentials, will stream each morning and evening seven days a week exclusively on the Quibi mobile platform.

Each bulletin will bring people up to speed with the world in just six minutes of material curated and produced by NBC News complete with its own hosts, dedicated correspondents and original content. The shows are filmed at a purpose-built studio in New York.

Employing mixed-reality graphics to put viewers in the picture the initiative will put Quibi on the fast-track to becoming a respected news portal by giving it access to NBC News resources, technical support and reporters.

Jeffey Katzenberg, Quibi founder, commented: “NBC News’ worldwide reach brings in millions of viewers across its many platforms, and we are excited to work with them to deliver an innovative new way for millennials to get news in a format that fits into their lives. NBC News’ powerful original reporting for Quibi will take viewers around the world in six minutes and provide them with the important stories they care about at the start and end of each day.”

Noah Oppenheim, president of NBC News added: “NBC News has been uniquely successful at connecting with news audiences of all ages by delivering smart, high-quality video wherever and whenever they want it. Millennials are as hungry for smart and trustworthy news as prior generations. With Quibi we’ll be able to meet that demand in a new style and format that works for them.”

NBC News became the latest broadcaster to enter the streaming fray itself last month with the launch of NBC News Now, the networks own digital streaming service which will directly power Daily Essentials.

Technology NBC Future of TV

Content created with:

More from Technology

View all

Trending

Industry insights

View all
Add your own content +