Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

Apple's 'Shot on iPhone' ad

When millions of viewers tune in to watch the 71st annual Emmy Awards on 22 September, most will be rooting for hit shows like Game of Thrones, The Marvelous Mrs. Maisel and Chernobyl. But for marketers, the category for outstanding commercial will be where the real action lies.

The Emmy nominees were announced today (16 July), and with a lineup heavily focused on issues of environmental and social justice, the competing brands are all worthy of a place on the podium. From Nike's much buzzed about 'Dream Crazy' featuring Colin Kaepernick to Apple's 'Shot on iPhone' featuring the power of 'Mother Earth' and a heavy Sandy Hook Promise spot, the ads all carry considerable weight.

Take a look at the five nominated ads and vote for the one you think should come out on top come awards night.

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