Sesame Workshop, the media and educational organization behind Sesame Street, has named former Schierson partner Samantha Maltin as its chief marketing officer in order to develop deeper brand and customer engagement across the nonprofit’s key initiatives.
Maltin’s bandwidth of responsibility will span across customers, partners, donors and fans, and will include duties from global brand management and customer engagement to social media, data strategy and brand creative.
She boasts two decades worth of experience in media and entertainment, including a 15-year stint at Viacom/Nickelodeon where she took up senior roles in business development and marketing on both domestic and international fronts.
Maltin also spent another four years with A+E Networks as the History Channel’s head of marketing, helping to launch multiple campaigns for series like ‘Vikings’ and ‘The Bible’ in a network rebrand. She was also a part of the marketing and innovation team that planned out the network’s products and services as well as its revenue lines.
She also served as a board member of entertainment marketing association PromaxBDA before becoming the current chairperson of Schierson, where she led brand marketing for the data science consulting firm.
"We are thrilled to have Samantha lead our marketing efforts as we continue to expand Sesame's global presence," said preesident of media and education, Steve Youngwood, to whom Maltin will report.
"Her broad marketing expertise and deep consumer brand experience is the ideal combination for Sesame Workshop during this moment of exciting growth and innovation for the organization."
Maltin added: “It is a privilege to join an organization that has had such a profound impact on children and families around the world. Sesame Street is one of the most iconic global brands, and I am honored to be a part of the exceptional team supporting our mission.”
Sesame Street turns 50 this October and will expand into multiple initiatives including a nationwide road trip, a signature research report on issues faced by families and children and a primetime special set to air in November.