Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019


By Dani Gibson | Senior Writer


The Drum Content Awards article

July 15, 2019 | 12 min read

If you’re producing content executions that you think are cutting edge, The Drum Content Awards are for you.

These awards give global recognition to those who are creating innovative and creative solutions, which are delivering a return, whether that be in sentiment, sales, engagement, behaviour or actions that meet your objectives.

Earlier this month it was announced that TUI's brand and content director, Toby Horry will chair the judging panel which includes experts from Hearst, Virtue Worldwide at Vice, Boiler Room, Iris, DCM, Publicis Media, Brands and Fans, ClickOn Media.

content judges 2019

Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

Following is a breakdown on seven of our stellar judges:

Matthew Kershaw
Matthew Kershaw
managing director of content
Kershaw heads up a team of multi-disciplinary content and social experts at Iris who plan, create, produce, and distribute content of extraordinary value to consumers and brands. Key clients include, Adidas, Barclaycard, cinch, Formula E, Samsung, Starbucks and Suzuki. He spent the first 10 years of his career working for content owners across music, TV, radio, print and digital, including the BBC, Channel 4, Kiss FM, Bauer, The Guardian, Ministry of Sound and MTV – where his team won a prestigious BAFTA award.
Since its inception, The Drum's Content Awards has been the scheme which best reflects the modern business of content marketing. I am looking for entries that do what the best branded content does, but is so hard to pull off – delight its audience, while delivering a real commercial return for the client.
Gemma Knox
Virtue Worldwide at Vice
Gemma Knox
managing director, Northern Europe
Knox is an experienced marketing and business professional with over 14 years of brand and communication experience across Europe. She has worked in both large networks and small independent companies in the creative industries in London and Amsterdam. Know is managing director, Northern Europe for Virtue, a full service creative agency born from VICE, one of the fastest growing youth media and entertainment companies. She is responsible for leading and growing the business within the UK, the Nordics and Europe. In her previous role at Sunshine, Know spearheaded the Baileys Women's Prize for Fiction partnership, orchestrating a string of retail, media and talent partnerships.
Content, the new c-word, the world is drowning in the stuff and attention has become a valuable commodity. The proliferation of ad-blockers and streaming services means that brands have never been easier to ignore. If you are going to bother spending marketing money on making content, it sure as hell better be entertaining, add value and be worth people's time. I believe brands have a responsibility to not litter the world with meaningless landfill. I'm judging to help shine a light on the content that people should spend some quality time with.
John Parker
John Parker
director of creative partnerships
Parker has 18 years experience working at a number of high profile agencies in PR, sponsorship, marketing and creative. He is director of creative partnerships at CLICKON Media, a creative marketing and production partner which focuses on creating authentic human focused stories for clients such as Red Bull, the US Navy, Special Olympics and Eurotunnel. Having started in Glasgow working in sport sponsorship with Tennent's Lager and Bell's Whisky, Parker then moved to London and to Hill & Knowlton where he worked with Adidas on their athlete activation and product launches and also with Carling on their rebranding of the Football League Cup.
I'm looking for content that helps me connect emotionally with the brand, that emotion could be joy, excitement, sadness, inspiration…as long as it connects with me and helps me understand better the viewpoint of the brand then I'm happy.
Ali Gray
Hearst UK
Ali Gray
branded content director
Gray heads up the Hearst Studio in the UK, helping to bridge the gap between the editorial and commercial worlds. She oversees a team of editors, art directors, designers and video creatives in the ideation and creation of branded content across all of Hearst's titles and platforms. Before joining Hearst in 2016, Gray worked as an editor on the branded content team at The Telegraph, focusing on fashion and lifestyle. She has also worked on editorial teams at Marie Claire and Redbook, and written for Glamour, Stylist, InStyle and more.
Judging awards is a brilliant way to get a closer look at some of the amazing work being produced across our industry. I'm looking for strong storytelling, clear results and truly original concepts.
Stephen Mai
Boiler Room
Stephen Mai
chief content officer
Mai is an multiple award winning marketer and creative armed with an unparalleled track record of creating engaging 360 degree campaigns that truly resonate with global youth audiences. At Boiler Room he leads a division with teams across marketing, communications, film, production, music programming and creative. He recently launched 4:3, an award winning platform designed to evolve the media brand by merging live events, video content and the role of cultural institution. His work has been recognised over 70 times with awards and nominations from the likes of Cannes Lion, D&AD, Eurobetst, Creative Circle, Digiday, the Webbys, Lovies, Masters of Marketing and beyond.
Genuine content is engaging, interesting and gives something back to the audience, not just a long ads. It's a tricky balance which not many have not nailed. The Drum Content Awards aims to celebrate the creative geniuses who have figured it out highlighting the players who have created something worth engaging with. I'll be looking for content that challenges preconceived notions and leverages innovation whilst understanding how tell create relatable stories optimised for the platforms they distribute on.
Zoe Jones
Zoe Jones
marketing and insights director
Jones joined DCM in October 2012 and has since been responsible for shaping brand messaging and marketing for DCM. She has spent her whole career working in the media industry and prior to DCM, Jones held senior marketing and communications roles at Clear Channel and PPA – the trade association for consumer and B2B magazine publishers.
I'm delighted to be judging The Drum Content Awards for the second year – the quality of the entries was very high last year so I'm excited to see if the bar can be raised even higher this year. This awards scheme is important to our industry due to its global reach and the breadth of categories across multiple channels. Stand out entries for me will contain great ideas, executed brilliantly that entertain and deliver strong results.
Karl Newman
Publicis Media UK
Karl Newman
managing director content practice
Newman has over 20 years experience in the world of media and content. He currently heads up the UK content practice for Publicis Media supporting clients in their needs across media partnerships, influencer marketing, content insight and consultancy through to the production of the stories brands need to tell. Prior to this, he spent four years heading up content partnerships at Publicis working with clients like Samsung, FCA, Visa, Royal London, Brown Foreman and Heineken UK. In doing so, he championed the search for new and interesting media owners for brands to partner with; essentially leading the team from being a traditional sponsorship unit into the social media publisher space.
Content, in the right context, is always king. That is why these awards are so important and we should always be celebrating the most innovative and creative content out there across the industry. After all the very best content engages, entertains and ultimately drives positive consumer actions for brands

Anyone can enter, whether you are an individual, agency, brand or organisation producing effective content executions. The awards are global, so there really are no barriers to entry.

Make sure you submit your entries before August 13 to receive a special discounted rate.

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