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Marketing Colgate Colgate Palmolive

Colgate introduces children’s line with YouTube star Ryan of Ryan’s World


By Kyle O'Brien | Creative Works Editor

July 15, 2019 | 3 min read

Colgate has announced a new partnership with top YouTube star Ryan of Ryan’s World and entertainment studio, to release a new kids oral care regimen. The product line is designed by Ryan in conjunction with Colgate.

Ryan Kaji of Ryan's World

Ryan of Ryan's World in partnership with Colgate

Ryan Kaji is an eight-year-old boy who took YouTube by storm with his enthusiastic Toys Review videos. His videos routinely get over one million views.

Ryan’s World recently released a new video on Ryan’s Toys Review featuring the star’s visit to Colgate’s technology facility in New Jersey. The video highlights Ryan learning how each of his oral care products is made and how he helped to design his own product line – everything from the flavors, packaging and colors were hand-selected by Ryan to create this fun new product line for kids.

The new Colgate Ryan’s World Kids Oral Care Regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year. The mouthwash and toothpaste will come in Ryan’s Bubble Fruit flavor.

Ryan's World toothpaste

“We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring,” said Bill Van de Graaf, vice-president, marketing for North America at Colgate-Palmolive. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust.”

Added Kerry Tucker, chief marketing officer, “We are proud to be collaborating with Colgate to help get kids excited about their oral care and continue to fulfill our mission of bringing kids and families more of what they love. Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan’s World are going to love the unique details Ryan put into each of the products.”

Colgate Kids Oral Care products, featuring Ryan’s World are available nationwide online and in retail stores. To follow along with Ryan’s journey with Colgate, follow him on his YouTube channel.

Marketing Colgate Colgate Palmolive

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