'Future Thinkers' critique Shell's e-mobility lab

As a partner of ABB Formula E Championship team Nissan e.dams, the energy giant is developing energy and mobility solutions for electric vehicle drivers of the future.

To highlight this, Octagon has developed the two-part ‘Race for the Future’ series to underline its commitment to creating clean energy (and reduce it and the population's reliance on fossil fuels).

Leading the two-part content series called Future Thinkers. In it, the 'Future Thinkers' Kami and Edward, two young and curious ambassadors, saw first-hand how new technologies are being developed by Shell.

The pair visited the Berlin ePrix race to meet the Nissan e.dams racing team in the first episode. In the latest released version, Kami and Edward have explored Shell’s technology centre in Hamburg. Here they met Shell scientists and the electric engine solutions they are creating for a growing market of EV drivers.

The episodes are being shared on Shell and Nissan’s global motorsport social and digital channels.

Nicholas Meyer, strategic partnership manager of Formula E, Shell, said: "This great campaign is a fun and intuitive way of telling an initially technical story to a wide audience interested in the mobility solutions of the future. Moreover, Kami and Edward help showcase how Shell is transforming to become an energy solutions provider and key player in the e-mobility space”

It comes as tens of indie agencies vow to abstain from fossil fuel briefs and declare their high-carbon clients. Around 80 agencies are on the list now.

Overall Rating
5/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.