Actor and musician Jeremy Renner is serving as a Jeep ambassador this summer.
Renner will play a supporting role alongside the off-road vehicle range for its sixth annual; Summer of Jeep’ campaign which will be centred on a series of TV commercials and supported by a range of digital and social activity.
As part of this flurry of promotional activity, Renner will debut three new singles as well as a Jeep sponsored mini music video’ which will kill two birds with one stone by simultaneously filming the Jeep brand campaign alongside the official music video for ‘Main Attraction’.
Olivier Francois, chief marketing officer for Fiat Chrysler Automobiles, said: "For consumers, owning a Jeep brand vehicle isn't about just one defining attribute. It's not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels.”
The Jeep creative was produced by the HighDive agency.
Prior Jeep campaigns have focussed on social such as the 'Jeep Hair, Don't Care' Snapchat lens push.