Following online trends just got easier as analytics platform Parse.ly has released new features to its Currents system, making it more convenient for marketers, analysts and developers to stay on top of specific topics as they evolve.
Currents is Parse.ly's internet attention platform that measures an aggregated and anonymous panel of three billion monthly news and content reading sessions, all fed into a petabyte-scale data set, where users can check the latest developments in any particular topic, market area, traffic source, story cluster or content categories.
In a bid to save time, Currents Digests is a new feature that solves that problem and brings the news to you, rather than the other way around. Now, “digests” can be delivered straight to your inbox on a daily or weekly basis, depending on your preference.
If the user finds an area of interest that you would like to stay updated on, such as AI, self-driving cars, or even a specific US state, simply click the watch button at the top right of the interface, and it will get added to your digests. “By default, you will start receiving digests every Sunday for items you watch. Want to receive digest daily? No problem,” said Mike Sukmanosky, VP of product team, Parse.ly.