Facebook has vowed to attain a twofold increase in its representation of women worldwide, as well as black and Hispanic workers in the US, after publishing its latest annual workforce diversity statistics.
The equality push comes as the social giant revealed it had made only minimal progress in bolstering the number of women on its payroll with its total workforce standing at 63.1% male, barely better than the 63.7% figure recorded last year.
Similarly, lethargic change was noted at its US operations which remain 44.2% white, a decrease from the equivalent proportion of 46.6% recorded in figures for 2018.
These numbers have prompted Facebook to announce its ambitions to attain parity between white men, women and other minority groups over the next five years.
Detailing its ultimate goal, Facebook wrote in a blog post: “We envision a company where in the next five years, at least 50% of our workforce will be women, people who are Black, Hispanic, Native American, Pacific Islanders, people with two or more ethnicities, people with disabilities, and veterans. In doing this, we aim to double our number of women globally and Black and Hispanic employees in the US.
"It will be a company that reflects and better serves the people on our platforms, services and products. It will be a more welcoming community advancing our mission and living up to the responsibility that comes with it.”
These aims are already being put into practice with chief marketing officer Antonio Lucio leading the charge.
Facebook’s diversity drive comes as it encounters a fresh data travails in the form of another EU court challenge over its methods for transferring user data to the US.