Penguin Books Marketing

Penguin Random House forms ‘symbiotic’ Wattpad pairing in openness drive


By John Glenday, Reporter

July 9, 2019 | 2 min read

Penguin Random House has forged a new partnership with storytelling platform Wattpad in India, enabling its 70m readers to preview exclusive Penguin content from upcoming book releases.


Penguin Random House forms ‘symbiotic’ Wattpad pairing in openness drive

As part of the tie-up Penguin will invite its authors and editors to attend ‘Ask Me Anything’ sessions on Wattpad to be grilled by its followers.

A spokesperson for Penguin Random House commented: “This is a symbiotic relationship where we join forces to inspire, inform and entertain. Wattpad is an excellent platform for our authors and editors to connect with a large and relevant audience base. We are looking forward to engaging with readers and writers; sharing exciting content and helping people discover new books.”

Wattpad recently secured investment from Times Bridge as part of a drive to forge new publishing and entertainment partnerships.

Last year penguin launched its first author-led voice skill as part of promotional activity behind a new book by astronaut Tim Peake.

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