Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Penguin Random House forms ‘symbiotic’ Wattpad pairing in openness drive

Penguin Random House forms ‘symbiotic’ Wattpad pairing in openness drive

Penguin Random House has forged a new partnership with storytelling platform Wattpad in India, enabling its 70m readers to preview exclusive Penguin content from upcoming book releases.

As part of the tie-up Penguin will invite its authors and editors to attend ‘Ask Me Anything’ sessions on Wattpad to be grilled by its followers.

A spokesperson for Penguin Random House commented: “This is a symbiotic relationship where we join forces to inspire, inform and entertain. Wattpad is an excellent platform for our authors and editors to connect with a large and relevant audience base. We are looking forward to engaging with readers and writers; sharing exciting content and helping people discover new books.”

Wattpad recently secured investment from Times Bridge as part of a drive to forge new publishing and entertainment partnerships.

Last year penguin launched its first author-led voice skill as part of promotional activity behind a new book by astronaut Tim Peake.

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