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Kees Kruythoff

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Penguin Random House forms ‘symbiotic’ Wattpad pairing in openness drive

Penguin Random House has forged a new partnership with storytelling platform Wattpad in India, enabling its 70m readers to preview exclusive Penguin content from upcoming book releases.

As part of the tie-up Penguin will invite its authors and editors to attend ‘Ask Me Anything’ sessions on Wattpad to be grilled by its followers.

A spokesperson for Penguin Random House commented: “This is a symbiotic relationship where we join forces to inspire, inform and entertain. Wattpad is an excellent platform for our authors and editors to connect with a large and relevant audience base. We are looking forward to engaging with readers and writers; sharing exciting content and helping people discover new books.”

Wattpad recently secured investment from Times Bridge as part of a drive to forge new publishing and entertainment partnerships.

Last year penguin launched its first author-led voice skill as part of promotional activity behind a new book by astronaut Tim Peake.