What do Matt Damon, Uzo Aduba, Jordana Brewster, Zachary Levi, Joe Manganiello and Candice Patton have in common? They have all been touched by cancer in some way, and now the stars have teamed up to support those battling the disease in a public service ad launched by Stand Up To Cancer (SU2C) in collaboration with Major League Baseball (MLB).
The video, titled ‘For All The Moments We Stand Up,’ takes viewers through all of the memorable baseball moments – catching a foul ball, snagging a bag of peanuts from the vendor, watching yourself on the jumbotron – and then finishes with the powerful image of an entire stadium standing in solidarity. It also features Connor, a Ewing sarcoma survivor, and Marshella, a breast cancer survivor.
“The unparalleled support from our founding donor, MLB, has been nothing short of incredible,” said Rusty Robertson, SU2C co-founder. “Each year, the sight of thousands of fans from all walks of life, standing together, holding placards in support and in memory of loved ones, is such a powerful and emotional moment. MLB has amplified SU2C’s rallying cry across the nation, underscoring that almost all of us are touched by cancer in some way and no one is alone in this. We must continue to come together and raise our voices.”
MLB has donated $50m to SU2C’s collaborative cancer research programs in just 11 years, which has led to six FDA approvals for cancer therapies so far. Since 2011, SU2C and MLB have annually recreated the “placard moment” at every MLB All-Star Game. This year’s PSA debuted during the fifth inning of a game today (9 June). In the past, the organizations have launched numerous campaigns to celebrate their collaboration, including PSAs involving SU2C ambassadors Steve Carell, Jake Gyllenhaal, Colin Hanks and Ken Jeong.
“We are proud that our partnership with Stand Up To Cancer has had a significant impact on cancer research over the last decade,” said Major League Baseball commissioner Robert D. Manfred, Jr. “This year’s campaign is yet another example of our sport’s commitment to raising awareness around this disease until every person who is battling cancer becomes a survivor.”