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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Peperami introduces new mascots and expanded range in seven-figure ad campaign

Peperami has repositioned as a protein snack with multiple new meat products in a 40-second animated TV spot espousing that you are what you eat.

Atomic London brought back wild sausage mascot Animal in a seven-figure fully integrated marketing campaign. This time the mascot is accompanied by a beef and chicken friend, also matched with new product lines.

Rick and Mario at Partizan directed the ad which parodies the nitty-gritty athleticism on display in 80s sports movies like Rocky and Flashdance, complete with harrowing nude visuals and some sausage flatulence.

The spot will appear in linear broadcast and VOD, including ITV, Sky, ITV2 and Channel 4 to tout that the meat snacking brand, in addition to pork, has new chicken and beef products.

Pavan Chandra, Peperami brand head, said: “Our partners at Atomic have done an amazing job in modernizing the cult icon that is Animal and bringing his brothers to life. It’s exactly what the brand is about – fun and humour that appeals to our core audiences of blokes and mums.”

The film aired for the first time on 8 July.

Last year, it rebranded to represent a more ‘grown up’ version removed from the 90s lad culture of his past.

Vote for the campaign in The Drum Creative Works.

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