Nike has taken to Twitter in praise of the US women’s football team's World Cup win against the Netherlands, making a short highlights reel of their tournament alongside some stirring words of praise.
Nike sponsored 14 of the 24 teams in contention, including the Netherlands. The USA women’s home jersey became its best selling soccer jersey (men or women’s) ever to be sold at Nike.com in one season.
Nike also scored success with its branded boots, calculating that its 60% of goals scored were done so by wearers of the Mercurial 360.
Capping that success with a congratulatory message to the team Nike wrote: “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team, but the best soccer team in the world and that a whole generation of girls and boys will go out and play and say things like ‘I want to be like @mPinoe, when I grow up.’
“And that they’ll be inspired to talk and win and stand up for themselves, And I believe that we will make our voices heard and TV shows will be talking about us every single day and not just once every four years, And that women will conquer more than just the soccer field, like breaking every single glass ceiling and having their faces carved on Mount Rushmore, And that we will keep fighting not just to make history, but to change it forever. This team wins. Everyone wins.”
This team wins. Everyone wins.
— Nike (@Nike) July 7, 2019
This flurry of activity follows Nike’s ‘Dream Further’ campaign becoming its most viewed campaign ever after dethroning equivalent male-centric campaigns.
Nike's enthusiasm for the sport extended to a personalised poster offer, enabling fans to picture themselves on the pitch alongside their idols.