Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix
Microsoft’s social media accounts hinted at something a bit weird and very retro over the last several days, as it ‘introduced’ the ‘all-new Windows 1.0 with MS-Dos Executive, Clock, and more!!’.
Introducing the all-new Windows 1.0, with MS-Dos Executive, Clock, and more!! pic.twitter.com/guU4QxwsGG
— Windows (@Windows) July 1, 2019
Windows 1.11 launched by Microsoft with Netflix
After a few more posts, including videos that featured a wonky synthesizer soundtrack, it became clearer that it was a promo with Netflix to promote Stranger Things 3, which launched on the streaming channel 4 July. The promos featured MS-DOS commands and the eerie sounds of the Upside Down of the series.Before we move forward, are you sure you're ready to go know where? .--- ..- .-.. -.-- / ---.. pic.twitter.com/iX2237uYsK — Windows (@Windows) July 5, 2019
Now, Microsoft has announced the release of its Windows 1.11 app, which promises to “bring the strange summer of 1985 from Netflix's Stranger Things 3 right to your PC with a special edition Windows 1.0-inspired app. Learn new technology, unlock unique content, and who knows? You might just save the world.”
Microsoft and Netflix partnered around the third season of the series to bring custom 1985-inspired experiences to life for fans, with retro video games like Dragon’s Lair, plus 4k retro images for a Windows Throwback, Stranger Things 3 wallpapers, and Camp Know Where, which teaches fans to make a Stranger Things video or code their own games to ‘rule the arcade.’
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The story behind the games, according to the Microsoft website, is that the Upside Down has taken over Windows 1.0, so players are invited to explore the “mysteries and secrets plaguing Hawkins, unlock unique show content and easter eggs, and play retro games and puzzles.”
Some people have already uploaded video of what the gameplay looks like.
See more of the teasers by clicking on the Creative Works box below.