BBC Sport continues 'Change the Game' push with intense Netball World Cup ad
With the Women's Fifa World Cup drawing to a close BBC Sport has unveiled the latest iteration of its 'Change the Game' campaign, shining a spotlight on the forthcoming Netball World Cup.
The creative underscores the quick-thinking needed to make it through the tournament
Focused on the intensity of the game, the creative underscores the quick-thinking needed to make it through the tournament – which kicks off on Friday 12 July.
The campaign, created in-house by BBC Creative, features top players from Commonwealth champions England, Scotland and Northern Ireland, and follows on from the BBC's World Cup trail which looked to inspire a new generation of women athletes.
Lead creative Nathalie Gordon said: “The support behind women’s sport this summer is has really gained momentum thanks to all the continued work brands like the BBC have put in, to give The World Cup the platform and audience it deserves.
"But this cannot just be a fleeting effort or one just reserved for football. All athletes deserve to be recognised and no one world cup is more important than another. Being able to amplify Netball in a way no other broadcaster has before, has been a real privilege."
