Uber has partnered with PinkNews to launch its Many Voices of Pride campaign, ahead of Pride.
The global Uber campaign, created by The Elephant Room and helmed by Samuel Douek, goes beyond splashing the familiar six colour symbolic Rainbow flag to represent the many sexual orientations and gender identities that make up the LGBTQ+ community.
It also incorporates the stories of Uber's employees and riders and weaves in the various LGBTQ+ flags, to include agender, asexual, bisexual, gay, gender-fluid, genderqueer, intersex, lesbian, non-binary, pansexual, polysexual, black pride and transgender identities.
These stories will be featured on Uber's dedicated blog page as well as on its app and across its social channels throughout the month of July. The stories will also be wrapped on more than 100 Jump bicycles, Uber’s newly-released electric bikes that can found in the capital.
This Saturday, Uber will also turn all the journey routes in the app into a rainbow in London. The feature will be available in other UK cities, as Uber is one of the sponsors of Pride celebrations in Bristol and Cardiff.
Omar Gurnah, head of UK marketing at Uber, said: “Pride celebrations have been a part of Uber’s identity since the beginning but this year it’s more than just the Rainbow. We’ve brought together stories from both employees and the many people who use the app to give visibility to 15 sexual orientations and identities in the LGBTQ+ community, celebrating everyone, and every colour.”
Darren Clapich, PinkNews head of brand partnerships, said: “When you think of Pride, the image that most often comes to mind is the rainbow flag, but not many people know that there are many other flags, and many other stories, each representing a different section of the LGBTQ+ community. This campaign helps to give visibility and a voice to the many different identities that make up our vibrant community.”