YouTube is to host a series of interviews with sport, media and marketing figures around their content highlights, including comedian, author and actor David Walliams, broadcaster and BBC Radio 2 Drivetime host Sara Cox and DJ Yoda.
This is My YouTube, which will be supported by The Drum, will release its first series this week and will include roundtables of figures from the world of fashion and sport with names such as the former England footballer Sue Smith, Copa90’s head of strategy Paulo Neiddu, Sinead Burke, contributing editor to British Vogue and news reader Tina Daheley.
Hosted by comedian Russel Kane, each session will see the guests discuss their favourite clips that feature on the video platform taken from worldwide media and express why they are important to them.
Nishma Robb, head of marketing for Google UK explaining the thinking behind the creation of the series: “The magic of our platform is the infinitely unique ways in which our audience experience YouTube. A user’s YouTube homepage is like a mirror - it’s a uniquely tailored reflection of your passions and interests, it's the things that make you smile at and the things that make you remember. It’s the content you learn from and the places you escape to. It can inspire us to click the ‘play’ button on something new in ourselves. It’s an evolving experience of discovery, and we hope those that watch this series will see that experience reflected within it.”She added of user’s personal experience with the platform: “Everyone’s YouTube is different. There are broad areas of content that have critical mass, such as gaming, entertainment and sports - whilst other areas like beauty, news and music are continuing to grow rapidly. But it is the individual passions and niches that YouTube cultivates within those genres that drives attention on the platform, and that we are celebrating in This Is My YouTube. We have 2 billion monthly active users on YouTube, and that means 2 billion viewing experiences that are each unique in their own way.”
Discussing why The Drum has chosen to host the series, editor Stephen Lepitak explained: “I’ve been lucky enough to be in the audience to see a couple of the episodes filmed this last year and while watching them I knew this would be something our readers might enjoy. This is a great showcase for YouTube at its best, where it has the power to entertain, inform and inspire the world, and it’s a reminder of the range of content hosted by the platform. Let’s hope we’ll be seeing more of This is My YouTube down the line.”
The series will be hosted on the Think With Google UK channel on YouTube and will also be hosted on www.thedrum.com
YouTube has been one of the dominant forces in the drive towards over-the-top television viewership with it recently moving into creating and hosting its own TV series such as The Karate Kid follow up Cobra Kai in recent times as a result.