Lion & Lion names Fredrik Gumpel as the replacement for CEO Casper Andersen

Lion & Lion replace outgoing CEO Casper Andersen

Asia-based digital agency Lion & Lion has named Fredrik Gumpel as chief executive of the business, replacing current chief executive officer and co-founder Casper Andersen who leaves to explore new opportunities.

Andersen, said: “I’m proud of what we have created with Lion & Lion in just a handful of years. I would like to thank everyone who has been part of the journey. I wish everyone at the company all the best, and I have no doubt that with Fredrik in charge, and the great team of Lions around him, the company will continue to roar in the future.”

Gumpel has been promoted from within the business and his last role was chief commercial officer, while in 2019 he also took over the responsibilities for two of Lion & Lion’s markets, Vietnam and Taiwan.

Gumpel, said: “I’m excited about this new challenge and to take over from Casper who has done an incredible job building a company with highly talented individuals and unique culture. I see enormous potential and business opportunities waiting to be unlocked in the industry and the region, and I am confident that our strategic and integrated approach to digital marketing is as relevant as ever.”

The focus for his new role will be to look at growth for the business, particularly looking across all of its markets that it operates in.

The agency currently has offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, with almost 200 in staff.

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