Ocean Outdoor recruits Mediacom’s Phil Hall as co-managing director
Ocean Outdoor has strengthened its leadership team with the appointment of Mediacom’s Phil Hall to serve as a co-managing director, complementing a number of senior internal appointments.
The changes signify the implementation of a new leadership structure at the out-of-home advertising provider as it equips itself to expand across mainland Europe.
As part of these changes, Hall will bring 18 years at MediaCom to an end in order to head up the UK divisions commercial operations alongside newly elevated co-managing director Steve George, a former chief development officer, who will assume responsibility for franchise and development functions.
Hall said: "I've always considered digital out-of-home to be a medium of huge interest and benefit to clients, with even greater potential, particularly with the rapid advancements in technology. I've long admired the product and especially the team at Ocean and the chance to play a significant part in their continued growth is an opportunity I can't resist."
Ocean chief executive Tim Bleakley added: "It's been a pivotal few months in which management has overseen both our launch as a public company and three strategic acquisitions. Our entry into the mainland Europe market is a testament to the strength of the Ocean brand and the growing international demand for Ocean's unique DOOH formula.”
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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.Find out more