Cindy Gallop's Make Love Not Porn takes censorship fight to the streets of New York

Make Love Not Porn (MLNP), the user-generated social sex video sharing platform formed a decade ago by Cindy Gallop to spark a social sexual revolution, has taken its message to the streets of New York with a series of recruitment films projected within the cityscape.

Billed as a fightback against censorship of sexual themes by both traditional and social media providers, the guerilla campaign saw Gallop cut out the middleman to bring her message direct to New Yorkers over the weekend.

Screened across several high footfall intersections to coincide with Pride weekend the campaign sought to circumvent restrictions on traditional adverts and billboards by prudish vendors by partnering with Jane Wayne Productions to raise awareness of MLNP and its mission.

Gallop launched MLNP following a landmark 2009 TED Talk in which she debunked the myths of ‘hardcore porn’ which are feared to have skewed societies perspectives on sex, prompting a backlash in the form of the shareable content hub for ‘real world’ sex, culminating in the launch of a social sex documentary created in partnership with Chandelier.

Sex tech firms have faced an uphill battle in communicating their message beyond the bedroom in North America although Canadian retailer Pink Cherry managed to display their own vibrator advert on a Toronto motorway for a full three weeks.