Social creative agency and content studio Hey Honey has appointed Tom Noble-Sabokbar as a director and the agency's first head of client services.
Noble-Sabokbar joins from Vice Benelux’s in-house agency, Virtue, where he directed accounts such as Foot Locker, KLM and Unilever. He will be responsible for growing the business, the accounts team and directing the Harman International account, of which Hey Honey manages social content production, distribution and management across seven countries in Europe for consumer audio brands JBL and Harman Kardon.
Chris Adams, chief executive and founder of Hey Honey, said: “Tom joins us with over six years of experience challenging brands to lead with social in creative campaigns and I’m excited for him to further our mission to become Europe’s leading social creative agency. He joins Gussie Peile, Head of Production, and I on the Board of Directors to help grow the agency and bring social to the core of the right brands so they can get the most out of their marketing budgets.”
Noble-Sabokbar said: “Advertising in Europe for large brands has traditionally been about massive budgets, TVC style production and big data-mining to target audiences. I loved Hey Honey’s social-first approach to creative and joined because it’s the future. Brands should have social at the core of their marketing strategy, so the potential for Hey Honey to grow and be a leader in this sector is outstanding. I look forward to being part of and growing an agile, fast-paced agency that champions social the way Hey Honey does.”
Founded at the start of 2018, Hey Honey has grown from a two-person social creative agency to a group of 15 young social natives working across 11 different languages. Based in Amsterdam, the agency produces, manages and distributes digital and social content for sports, music and entertainment brands in Europe.