Arsenal stars embrace North London life in leaked Adidas kit launch ad
Arsenal's hotly awaited Adidas home kit has been revealed in a leaked launch video. The spot, scheduled for 1 July, emerged online to applause from fans after a hidden link was supposedly found on the Adidas YouTube account.
Arsenal stars embrace North London life in leaked Adidas kit launch ad
In the creative, Arsenal's stable of international superstars such as Pierre-Emerick Aubameyang, Hector Bellerin and Mesut Ozil talk the North London lingo as club legend Ian Wright announces: "You ain't born a Londoner, you are made one."
The players are shown embracing North London life from fry-ups to barbershop banter and the spot is topped off with a surprise appearance from Arsenal fan Idris Elba.
It concludes: "North London is home."
Iris Worldwide is understood to have launched the campaign, which will also see out of home and press advertising. A source close to the campaign claimed the leak was indeed an accident.
The video marks the London team's return to kit partner Adidas, which succeeds Puma. Fans got their first look at the new Adidas kit in the video which kicks off the £60m-a-year deal.
The Gunners previously worked with Adidas from 1986 to 1994.
Watch the spot below.
Leaked promotional video of Arsenal’s new home kit, manufactured by Adidas, for the 2019/20 season. [Adidas on YouTube] #afc pic.twitter.com/2cYrSO2GTW
— afcstuff (@afcstuff) June 27, 2019
In more official news, Arsenal FC announced a three-year extension to its Konami partnership, making it Official Football Video Game Partner of Pro Evolution Soccer.
