Rule-breaking agency Who Wot Why has won the fastest growing nut butter brand in UK, Pip & Nut, following a three-way agency competitive pitch.
Pip & Nut is looking to expand its footprint in the market with its all-natural product offering. Who Wot Why will develop the brand’s first ATL campaign along with creative strategy, social media, content and online marketing, helping Pip & Nut achieve the ambition of becoming a famous household name.
Charles Faircloth, Who Wot Why’s client partner, said of the collaboration:
“We’re thrilled to partner with Pip & Nut, not only for the nut butter provisions but for the chance to break some rules with this ambitious brand.”
Pippa Murray, Pip & Nut founder, explained:
“Who Wot Why have understood our brand, they believe in our product, and have developed a distinctive idea that fits with our ethos.”
The independent agency heads into its third year with an ever-growing roster of rule-breaking brands, including House of Fraser, Photobox, The Gym, Sky Bet, What Car?, Snake and Dagger, Lilly's Kitchen and Collective Dairy.