Spotify’s ad sales chief Brian Benedik serves notice
Spotify’s head of ad sales has become the latest top executive to serve notice with the music streaming service.
Spotify’s ad sales chief serves notice
Brian Benedik is understood to have set September as his exit date just days after the platform issued letters demanding royalty refunds from artists after mistakenly overpaying, further exacerbating already frayed relations with publishers.
Benedik’s move comes in the wake of chief marketing officer Seth Farbman’s own departure last year and follows a wider overhaul of its marketing department, where a succession of high-ranking individuals including head of music and culture Doug Ford and head of global business development Jorge Espinel, have all headed for the exit door.
Neither Spotify nor Benedik have disclosed the rationale behind the decision which dovetails with a shift from music to podcasting spurred by a spate of acquisitions including Gimlet Media, Anchor and Parcast, a diversification strategy which helped boost ad sales by 24% to $143m over the first quarter.
Benedik was promoted to head of global ad sales in September 2015.
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Spotify is a music, podcast, and video streaming service that was officially launched on 7 October 2008. It is developed by startup Spotify AB in Stockholm, Sweden. It provides DRM–protected content from record labels and media companies.
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