Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Spotify’s ad sales chief Brian Benedik serves notice

Spotify’s ad sales chief serves notice

Spotify’s head of ad sales has become the latest top executive to serve notice with the music streaming service.

Brian Benedik is understood to have set September as his exit date just days after the platform issued letters demanding royalty refunds from artists after mistakenly overpaying, further exacerbating already frayed relations with publishers.

Benedik’s move comes in the wake of chief marketing officer Seth Farbman’s own departure last year and follows a wider overhaul of its marketing department, where a succession of high-ranking individuals including head of music and culture Doug Ford and head of global business development Jorge Espinel, have all headed for the exit door.

Neither Spotify nor Benedik have disclosed the rationale behind the decision which dovetails with a shift from music to podcasting spurred by a spate of acquisitions including Gimlet Media, Anchor and Parcast, a diversification strategy which helped boost ad sales by 24% to $143m over the first quarter.

Benedik was promoted to head of global ad sales in September 2015.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.