Kim Kardashian West has stirred up controversy in Japan after calling her new shapewear line Kimono Intimates.
West has trademarked the Kimono name, which is the same name as a traditional Japanese garment that has been used for decades.
According to West, Kimono Intimates is a size and diversity inclusive brand, carrying sizes from XXS to 4XL, available in nine shades.
Most Japanese are angered by the fact that even though West’s shapewear line has no products that look like a Kimono in any shape or form, she still trademarked the name.
Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS - 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
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“We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and passed on in families through the generations," Yuka Ohishi, a Japanese woman told the BBC. "This shapewear doesn't even resemble a kimono - she just chose a word that has Kim in it - there's no respect to what the garment actually means in our culture."