Business on the Move Marketing

Business on the move including The Body Shop, TGI Fridays, Starbucks, Bupa and more

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By Imogen Watson, Senior reporter

June 27, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from The Body Shop, Starbucks, TGI Fridays, Bupa, and more.

This week's acquisition

  • WPP's The Farm Group has been acquired by major US company Picture Head.

EMEA wins

Rule-breaking agency Who Wot Why has won the fastest growing nut butter brand in UK, Pip & Nut, following a three-way agency competitive pitch.

The Body Shop has brought on three new agencies - Mother, One Green Bean and Forpeople - as it endeavours to rejuvenate its brand with a renewed focus on communicating its heritage as a pioneer of brand activism.

Starbucks has appointed Havas Group Media to handle its media planning and buying account after a review by Creativebrief.

ITG has won five accounts, including Skoda, Co-op, Clarks, Rituals and Dixons Carphone Warehouse.

MediaCom North has been appointed by Save the Children UK as its sole strategic media communications agency, as the charity looks to consolidate its multi-channel marketing efforts.

The Sports Integrity Global Alliance (SIGA) has engaged The PR Office for a project to manage media relations across all platforms: social and traditional.

Pretty Little Thing has appointed Jaywing PR to deliver public relations.

William Grant & Sons has appointed Uncommon Creative Studio as the global creative agency for the Tullamore Dew and Grant’s brands.

APAC wins

Danone has appointed Avian We as its PR consultancy, to drive Danone's health and nutrition agenda across India.

Inskin Media has been named as a global advertising partner with Formula1 which will see it develop non-intrusive web ads for Formula1.com.

Indosat Ooredoo has appointed PHD Indonesia as its agency of record.

BPN has been appointed media agency of record for Rohto-Mentholatum Malaysia.

Private-healthcare operator Bupa has appointed MullenLowe London to work on a new project.

Americas wins

TGI Fridays has handed its US creative advertising account to McCann, three months after sending its national media account to fellow Interpublic agency UM.

Canadian plant-based beverage company, Earth’s Own, has appointed Manifest New York to support its mission to save the planet and build a plant-based movement.

Calbee has named SRW its agency of record for its North America division.

GoGo squeeZ has selected the Social Chain as its US social media agency of record.

Launches

Local Planet has launched an APAC hub with nine leading independent agencies.

Autonomy has launched in APAC.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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