Weetabix is to reinvigorate its marketing team with the appointment of Gareth Turner as head of brand, as part of a renewed focus on skills by offering bespoke training to marketing staff.
Food and drink sector veteran Turner will be tasked with fuelling further growth at the cereal brand which has benefited from the ongoing ‘Have You Had Your Weetabix’ and ‘Any-Which-Way-A-Bix’ campaigns.
Francesca Theokli, marketing director of Weetabix Food Company UK & Ireland, said: “Gareth’s passion for marketing well-loved famous food brands, coupled with his experience and ambition for business growth makes him the ideal appointment within our talented marketing leadership team.”
Turner added: “Like millions of people around the UK, Weetabix is in my kitchen cupboard and loved by my family. The opportunity to lead the marketing of the Weetabix brand and take it to the next level, is an honour.”
Weetabix’s marketing team has already been given a double boost with the return of senior brand manager Charlotte Hunt and head of innovation Claire Canty from maternity leave.
Turner serves as a direct replacement for Phil Pick, who had been serving in an interim capacity following the departure of Kevin Verbruggen.