STV acquires a majority stake in Primal Media to drive 'ambitious unscripted projects'
STV Productions has acquired a majority stake in content producer Primal Media, giving the broadcaster a means with which to develop new unscripted show formats.
STV acquires a majority stake in Primal Media
Founded in July 2016 by Mat Steiner, Adam Wood and Lionsgate, the production company, Primal Media has developed a number of successful formats including Bigheads for ITV and Carnage on Sky One. Each party will retain a minority stake in the business.
The acquisition secures a bond established earlier this year when both companies established a strategic programming partnership and further STV’s ambitions of growing its production arm into a global player.
David Mortimer, managing director of STV Productions, commented: “I've known Adam and Mat for many years and have always thought of them as two of the UK's most talented entertainment producers. I'm looking forward to working on bringing some really ambitious unscripted projects to screen with them and their fantastic team."
Adam Wood, joint managing director of Primal Media, added: "When we started talking to David about a regional partnership earlier this year, it quickly became apparent that our goals and strategies for growing Primal were very closely aligned. We are delighted that this relationship has rapidly developed and now look forward to creating new hit shows."
STV Productions is responsible for shows such as Catchphrase and Safeword for ITV as well as The Dressing Room for UKTV.
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