Today’s marketer faces ever more complexity in its communications to and connections with its consumers. With new and emerging channels to contend with, omnichannel has perhaps never been so important, but are you getting it right?
Your audiences aren’t confined to a single brand experience or moment: they don’t consider messages in media siloes - but instead expect a coherent experience across all the content, messaging, offers and other interactions a brand provides.
This leaves marketing leaders with the challenge of breaking down the legacy multichannel silos that separate search from social, email from mobile, and above-the-line from below-the-line in order to create a more consistent, integrated experience. How can they use omnichannel marketing to bring experiences together, rather than serve disparate messaging across multiple channels?
According to research by Aberdeen Group, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, compared with 33% for companies with weak omnichannel strategies.
Join Adobe to discover how to deliver connected and impactful advertising that meets your business’s objectives. The webinar Driving Omnichannel Advertising Experiences with Emerging Channels will equip practitioners with the tools and knowledge to ensure positive advertising experiences for your customers and audiences.
This webinar will cover topics including how to gain more control over audience, reach and frequency across channels, how to ensure higher quality interactions that fuel attribution-based optimizations and how, as a result, to maximise the impact of every media pound spent.
It explains how without a unified platform such as Adobe Advertising Cloud, an advertiser’s media strategy is divided. Yet omnichannel marketing relies on multiple moving parts managed in real-time and centred around the customer.
A DSP such as Adobe Advertising Cloud brings together media, content and data to allow marketers to deliver seamlessly and contextually relevant content - across every channel - in order to engage customers and increase conversion.
The webinar will take place on Tuesday, July 9, 2019 at 1pm BST and will be hosted by Aya Jichy, senior account manager, Adobe Advertising Cloud.
It is part of a series created by Adobe Advertising Cloud Community that aims to equip users with the latest knowledge to get more out of its DSP as well as provide an overview and introduction to those looking for new ad tech solutions.