Marketing Coca-Cola News

Coca-Cola creates digital marketplace to make ordering easier


By Taylor Dua | Editorial Intern

June 26, 2019 | 3 min read

The fruits of a year-long collaboration between Coca-Cola North America and point-of-sale (POS) connectivity platform Omnivore have produced a digital marketplace to make it even easier for customers to order a Coke.


Coca-Cola creates digital marketplace to make ordering easier

Set to launch in September, the integration of digital technology, while offering plenty of opportunity for businesses in the restaurant industry, still poses complications and costliness when it comes to researching, testing and finally implementing what the best tools for respective companies are.

With these concerns in mind, Coca-Cola and Omnivore are simplifying the process by creating an all-in-one space that brings together an array of available technologies and restaurants’ point of sale (POS) systems to optimize time, money and resources.

The marketplace offers technologies for the front of the house (from tableside ordering and payment to digital menus) and inventory and analytics as well as online ordering and third-party delivery.

Access to these services will be free for Coca-Cola customers, but will vary in price by technology.

This is the second product to emerge from the partnership with Omnivore, following the launch of its Menu Management Solution (MMS) app, a tool that lets restaurants claim ownership over digital menu content and control their brand over any digital platform.

“Our year-long collaboration with Coca-Cola and select restaurant operators has helped us validate and develop additional digital solutions that contribute to profitable growth for restaurants,” said Shane Wheatland, chief marketing officer at Omnivore, in a press release. “These solutions align well to consumer needs as well as common barriers experienced by restaurant operators as they digitize and build a competitive advantage for their brand.”

But easing customers’ transitions to a digital landscape has been a focus of Coca-Cola for years prior, evolving from value-adds like Coca-Cola-branded cash registers and static signage to now.

Billy Koehler, director of Digital and Payment Platforms for National Foodservice and On-Premise Marketing at Coca-Cola North America, added: “For 133 years, Coca-Cola has been focused on adding value beyond the beverage for our customers ... In the 21st century, combining our expertise in foodservice and digital to offer tangible technology solutions provides the most value for our restaurant partners who always welcome an edge to increase their revenue.

“The marketplace is just one example of the digital solutions we’ll be rolling out for customers in the months to come.”

Coca-Cola wants its consumers to not only share a Coke with them, but to also share the wealth of the digital ecosystem and the services it will offer come this fall.

Marketing Coca-Cola News

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