Modern Marketing

Most marketers seek a role change, but more than half lack the confidence to switch

By John Glenday | Reporter

June 24, 2019 | 3 min read

A new study of marketing professionals has found that fully 95% of those polled by a UK job board were actively considering a change in role, with only a lack of confidence holding back most (56.5%) from following through.

CV-Library conducted a study of 2,000 marketers and 200 employers to inform its findings. It found that moves were being hampered by a fear among employees that they lacked the necessary skills to make the move.

Inertia was further fueled by 45.5% turning their noses up at the salaries on offer while 22.79% were concerned that the new workload would not be to their liking.

CV Library

Virtually all marketers wish to switch jobs but over half lack the confidence to do so

Lee Biggins, founder and chief executive of CV-Library, said: “There is an abundance of marketing jobs on offer in the UK right now and it’s very concerning to discover that professionals may be missing out because of a lack in confidence.

“Believing in yourself and your abilities is crucial. To give yourself a boost, try to match up your experience with the job description. If you can easily spot that you have the skills needed for the job, you’ll immediately feel more confident, ultimately improving your chances of securing the position.”

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This lack of mobility comes amid a dichotomy in sentiment between employees and employers over job security, with 34.8% of marketers expressing uncertainty about their roles while 95.6% of employers express confidence in maintaining staffing levels for the next six months.

In a prior survey, marketers identified a flexible London-based role in a firm of 50 people or less paying upwards of £51,000 per year as their dream job.

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