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Wendy's promotes Carl Loredo to marketing chief

Wendy's bolsters exec suite

Restaurant chain Wendy's has promoted Carl Loredo to chief marketing officer, as it pushes its marketing efforts, with a string of executive promotions.

Loredo has been promoted from his role as vice-president of brand marketing, which he took on when he joined Wendy's in 2016.

Prior to joining Wendy's, Loredo was vice-president of The Marketing Arm for over three years. During this time, he worked on such consumer products as Bud light, Dannon Yogurt, Lay's, L’Oréal and Ruffles.

Before that, he was chief marketing officer at Craftmade International.

Loredo's promotion is just one of a string of executive promotions for the burger brand.

He will report directly to Kurt Kane, who is being promoted to US president and chief commercial officer. He joined Wendy's in 2015, serving primarily as chief concept and marketing officer.

Abigail Pringle has also been promoted to president, international and chief development officer. Since she joined in 2002, Pringle has held many roles. She most recently served as chief global development officer and head of international.

Discussing Loredo's promotion, Kane said: “For the last three and a half years, Carl has been a champion of our brand and mission, driving forward Wendy’s brand voice and the authentic connections we make with our customers.

“I have no doubt that Carl will continue to push Wendy’s marketing to new heights in his elevated role.”

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