The Cannes Lions International Festival of Creativity came to a close Friday (21 June) and the final batch of Grand Prix winners were named. In addition, the Holding Company of the Year was awarded, and Omnicom again took the prize for the second consecutive year.
Omnicom was named Holding Company of the Year based on the work entered in more than 27 categories. Approximately 123 agencies from 35 countries won more than 200 Lions.
All three Omnicom creative networks (DDB, BBDO and TBWA) placed in the top five of the Network of the Year category, with DDB coming in second, BBDO in fourth and TBWA in fifth. DDB won nearly 70 Lions, BBDO won approximately 68 Lions, including two Grand Prix, while TBWA won approximately 64 lions this year.
In addition, Omnicom saw Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, honored by Cannes Lions as this year’s recipients of the 2019 Lion of St. Mark Award.
The agency of the year was Wieden+Kennedy, Portland and network of the year was won by: McCann Worldgroup. The independent agency of the year went to Wieden+Kennedy, Portland.
Grand Prix Lions Winners
The Grand Prix Lion for Good went to ‘Generation Lockdown’ for March for Our Lives by McCann New York.
The two-minute film centers around an active shooter drill conducted at a real workplace in National City, California. The pivotal moment comes when staff gather expecting to see an experienced drill instructor who will teach them — instead, an 11-year-old girl recites the instructions she learned at school in disturbing detail. The mood in the room instantly shifts as the staff look to one another in disbelief. The emotion builds and builds, and several staff members are seen crying. The film closes with a terrifying song the young girl and millions of other children learn at school to remember what to do in an active shooter situation.
Glass: the Lion for Change winners were announced, with VMLY&R Poland coming out on top for its ‘The Last Issue Ever’ campaign. See all the Glass winners here.
The Lion’s Share is an initiative that encourages brands and organizations using images of animals in their marketing to donate 0.5% of their media spend to the Lions Share trust. With the help of the United Nations Development Programme, the money is then to be dispersed across the world, to save species from extinction, preserve wildlife habitats and look after animal welfare. The initiative hopes to galvanize an entire industry to make a global difference.
A large-scale recruitment drive to secure sign-ups commenced with Sir David Attenborough introducing ‘The Lion’s Share’ to the world in June 2018. The video was distributed globally in over 100 countries. Ambassadors and media partners were used to spread the message.
The Film Grand Prix Lions went to The New York Times for its ‘The Truth is Worth It’ campaign, covering all five films within the series. It is the second batch of Grand Prix Lions won for the campaign.
‘The Whopper Detour’ earned a third Grand Prix honor for FCB New York in the Titanium category. FCB amassed 51 total Lions this year, including five Grand Prix