TGI Fridays hands creative to McCann, reconsolidating spend with IPG
TGI Fridays has handed its US creative advertising account to McCann, three months after sending its national media account to fellow Interpublic agency UM.
McCann New York wins TGI Fridays creative
The creative account, which was won without a pitch, will be run by McCann out of New York. UM continues to handle media out of Detroit.
MullenLowe, another IPG agency, was the last shop to work on the brand’s creative.
The restaurant chain appoints McCann as it goes through a period of transformation and brand expansion, according to Devika Bulchandani, president of McCann New York.
The chain has extensively invested in data and artificial intelligence in recent years to drive revenues and counter a drop in middle-market dining.
“We look forward to helping them drive success for the brand in all of their communications and engagements, both externally and internally with employees,” said Bulchandani.
Cindy Syracuse, vice-president of marketing at TGI Fridays, added: “At Friday’s, relationships with people matter and McCann has embraced our vision – ‘people of all stripes’.”