The Drum Awards for Marketing APAC

Live in -h -min -sec

Marketing Taco Bell Travel

Taco Bell offers fans a first look at its signature Palm Springs hotel


By Kyle O'Brien | Creative Works Editor

June 20, 2019 | 4 min read

Last month, Taco Bell announced that its Taco Bell Hotel and Resort would open this summer, and now fans of the chain can get their first look at the taco-themed resort in Palm Springs.

Taco Bell Hotel

Taco Bell Hotel & Resort in Palm Springs

Taco Bell has released photos of the hotel, which will be open for a limited time, and people can officially start planning their trip when reservations open on 27 June at 1pm ET on the hotel’s website. First check-in begins August 8, with final check-out August 12, with no minimum night stay. If Taco Bell’s history of creating coveted fan experiences is any indication, reservations for this four-night-only hotel will be snapped up in moments.

‘The Bell’ transformed an existing hotel into its taco-inspired destination, offering over 70 rooms. For those able to score a reservation, there are four room types for guests to choose from: one king bed (standard view), one king bed (pool view), two queen beds (standard view), and two queen beds (pool view). Pricing starts at $169 per night. Space is limited and rooms will be available to Taco Bell super-fans on a first come, first serve basis. This experience is meant for its 18 and older fans.

The hotel’s website states: “Get ready for ‘Bell’hops and Baja Blasts, Fire Sauce and Sauce Packet floaties, because The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August, meant for 18+ superfans. Complete with exclusive Taco Bell menu items and plenty of surprises, The Bell is sure to be the spicy twist of your summer. So pack your swimsuit, mark your calendars and start the countdown, because The Bell is about to make all of your taco dreams come true.”

The desert backdrop location offers a modern and spacious design that is uniquely Taco Bell – from guest rooms with beds featuring hot sauce pillows to the pool and outdoor bar with sauce packet floaties, to a twist on the standard hotel amenities (Taco Bell breakfast in bed anyone?).

Taco Bell Hotel room

“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” said Taco Bell’s senior director of retail engagement and experience, Jennifer Arnoldt. “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.”

The Bell will serve up an array of food, entertainment, activities and more. No two days will be the same, featuring performances by Feed the Beat artists, dive-in movies or the brand’s first-ever ‘Freeze Lounge,’ inspired by Mountain Dew Baja Blast, which will offer frosty beverages and a chill lounge.

Guests will be served up Taco Bell’s version of a poolside resort menu in addition to exclusive Taco Bell menu items that will make their debut at The Bell. More details on food will be announced in July, and fans who make the ‘tacoasis’ journey might just have a voice in what may come to life in the future.

Take a look at the photos by clicking on the Creative Works box below.

Taco Bell: The Bell Hotel is Coming

By Taco Bell

Overall Rating 5/5

Vote now
Marketing Taco Bell Travel

More from Marketing

View all


Industry insights

View all
Add your own content +