RBS sounds out millennials with 'Easy Wins', its first Spotify campaign

RBS sound out Millennials with Easy Wins Spotify campaign

Royal Bank of Scotland has embarked on its first-ever Spotify campaign as it escalates efforts to win over younger customers by speaking their language.

From this month the bank will pay for sponsored sessions, a paid ad delivered to Free users, where it highlights the ease of its banking systems through a 30-second profile of entrepreneur Tammy Koslowski of beauty brand NAF Salon. She outlines the various tools she uses to slot banking into her hectic lifestyle.

Easy Wins follows research conducted by the bank indicating that 32% of 25-34-year-olds are struggling with their finances, prompting a desire by the bank to do what it can to lighten the load.

Kristen Bennie, head of user experience at Royal Bank, said: “Our new campaign with Spotify and businesswoman Tammy Koslowski will drive awareness amongst young Scots, a demographic we know faces pressure each day. The advert has been created to show that we understand daily life can be overwhelming, but the Royal Bank is constantly exploring new tools to make it simpler.

"Whether that is using your banking app to temporarily freeze all use of your credit cards at those horrible moments when you think you’ve lost your wallet, or to use our new Aggregator app which lets you see all of your banking activity in one place at the touch of a button, we’re working hard to help make life easier for customers.”

Key functionality offered by RBS includes a tool for bringing accounts (including those of rival banks) together in one place as well as the ability to instantly freeze a stolen card using the app. Customers can also benefit from paperless mortgages and a free financial health check.

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