Advertising Father's Day Denny's

Denny’s gives viral dad and babbling baby an ad


By John Glenday, Reporter

June 20, 2019 | 2 min read

US fast-food chain Denny’s has hired the viral father and baby duo who took the internet by storm last month with their babbling antics to recreate the scene in an ad.


Denny’s reprise hit father & son pairing in a second stab at viral fame

Comedian DJ Pryor and his infant son Kingston reprise their roles within a Denny’s outlet, picking up their incoherent conversation where they left off with a ‘booth chat’ fueled by plenty of bacon and eggs for a tasty Father’s Day treat.

Star of the show is 19-month old Kingston himself who delights in enthusiastic babbling with Pryor on hand as a translator for viewers at home.

Explaining the choice of ambassadors Denny's chief marketing officer John Dillon said: “We knew immediately, we wanted to hear more and invited both father and son to continue their conversation over a meal in a booth at Denny’s," he said by email.

"This video captures what we’re all about at Denny’s – our commitment to feed people’s bodies minds and souls by bringing people together over a great meal.”

Denny’s has built a reputation as ‘America’s’ diner' by harnessing pop culture moments and making them its own.

You can watch the original video below.

Vote for the campaign below in The Drum Creative Works.

Denny's: Happy Father's Day featuring DJ Pryor and Kingston by EP+Co

By Denny's

Overall Rating 5/5

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Advertising Father's Day Denny's

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