Business on the move including eBay, Facebook, Nissan, Avon, and more

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from eBay, Facebook, Nissan, Avon, and more.

EMEA wins

MRM McCann has been appointed by Three Mobileto lead its customer experience account.

Argos has appointed Essence to its digital media account. It has been tasked with developing in-house capabilities.

William Hill has appointed 72andSunny Amsterdam to handle its European advertising account.

Facebook has restructured its agency model. It will continue to work with indie agency Wieden + Kennedy, but has expanded its partnership with Publicis’ Leo Burnett, and has hired WPP's Ogilvy, Omnicom's BBDO, and Accenture's Droga5.

The Premier League has appointed FCB Inferno as its creative agency after it put the account up to pitch in January.

IMG has been appointed by FCA Italy and FCA Group Marketing to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands.

Wire Media has won contracts for brands including Old-Pulteney, anCnoc and GuitarGuitar.

Blue State Digital has been appointed by baby charity Tommy's to promote its fundraising events.

Beauty company Avon has appointed agenda21as its SEO agency.

APAC wins

DDB Melbourne has won the digital account for garage doors and openers business B&D Group.

Nissan Australia has appointed Mood Media to manage its customer experience account.

Alpha Digital has been appointed by GJ Gardner Homes.

Americas wins

JetSuiteX has retained San Francisco based Eleven as its marketing and branding partner.

SocialDeviant has won the account of Forge Global.

Reviews

eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business.

Mergers

Social media publisher Jungle Creations and influencer marketing outfit Goat Agency are in talks to merge into a media and marketing powerhouse, according to sources close to the deal in each company.

Launches

Independent agency network Local Planet has expanded into APAC, combining the expertise of nine agencies across the region.

A new specialist creative SEO agency Rise at Seven has launched to offer technical SEO, digital PR, content marketing and social media services.

Firewood Marketing has opened a New York City office to support marketing services for clients throughout the East Coast region and beyond.

Rebrands

Digital agency Campbell Media Group has rebranded to Claxon.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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