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US Creative Work of the Week: Verizon unites families as part of Pride efforts


By Kyle O'Brien, Creative Works Editor

June 19, 2019 | 2 min read

Verizon’s Pride efforts found the communications company partnering with PFLAG, an organization uniting families and allies with people who are LGBTQ+, for a campaign that shows stories of real families that have been torn apart and reunited through better communication and understanding.

Director and LGBTQ supporter Lee Hirsch came on board for a film that showcases how a bad first call doesn’t have to be the last. In ‘Love Calls Back,’ LGBTQ people tell their stories of how their families either didn’t understand their orientations or how they reacted poorly to learning their brothers, sisters, sons and daughters were LGBTQ.

The touching stories show very real calls of those family members who reacted badly call their estranged family and had heart-to-heart talks with them, proving that love can ‘call back’ and help heal old wounds.

‘Love Calls Back’ shows tearful calls and real human connections, and for that reason, was voted the US Creative Work of the Week by The Drum’s readers.

See the work by clicking on the Creative Works box below.

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

Tashan Lovemore for Verizon

Verizon: advert-body-1 by McCann NY

By Verizon

Overall Rating 4/5

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