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Creative Virgin Sir Richard Branson

Sir Richard Branson gets Ginger Spice onboard 'Scarlet Lady' to test drive VIP suites


By Imogen Watson, Senior reporter

June 19, 2019 | 3 min read

Keen to tap into some Spice Girls mania, Sir Richard Branson has invited Geri Horner née Halliwell on board one of his Virgin Voyages ships to certify its 'Mega RockStar Suite' offerings.

Ginger Spice

Ginger Spice

The film aims to promote the expanded offerings of its VIP suites on the Virgin Voyages' Scarlet Lady cruiser, and it seems apt that the company has involved another redhead.

Propped up enjoying breakfast in bed, Branson is seen checking in on Ginger Spice, who's just boarded the 'Scarlet Lady.'

As one-fifth of one of the great pop bands of all time, Branson feels Horner aka Ginger Spice is fit for the task of testing out the 'Mega RockStar Suite.'

As she enters her 'gorgeous' suite, Branson tells her "I really need you to give our new suites that rock star test drive," to which Horner replies "I won't let you down."

She is then seen 'test driving' the room by rocking out with a guitar, spinning records, indulging in champagne, and even writing 'Girl Power XO' in red lipstick on the bathroom mirror.

As Branson checks in to see how things are getting on, Ginger Spice is too wrapped up in test driving the luxury suite, she fails to register.

Exasperated, Branson throws down his phone and says to the camera, "I know I should have asked Mick [Jagger]."

The ad closes with onscreen text that invites viewers to "book a Virgin Voyages' Mega RockStar Suite. Now Mega RockStar tested and approved."

Commenting on the ad, Sir Richard Branson said: “I just love the idea of RockStar Suites. They celebrate Virgin’s musical heritage and how I got my start in the music industry.

"Geri and the Spice Girls were a wonderful part of that so I can’t imagine anyone better suited to give our RockStar Suites a whirl. Geri certainly looked like she had a great time! I’m very excited for our sailors on Scarlet Lady to feel like rockstars too.”

On her involvement, Horner said: “Virgin Voyages’ RockStar Suites are the perfect blend of luxury, glamour and a little bit of rock and roll opulence - exactly the way I like to enjoy my holidays.

"After thorough testing, I think it’s safe to say these suites are rockstar-worthy and ready for Scarlet Lady’s debut next year. Everyone deserves to feel like a rockstar at some point in their lives… You’re in for a real treat!”

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