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Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Google courts creatives with suite of new ad tools

Google courts creatives with an all-new resource

Google is seeking to inspire, inform and enable a new generation of creatives with the release of a resource offering tips and tools for every stage of the creative process. is a global hub offered in English, Spanish, Korean and Japanese which includes ‘best in class’ work, insider tips from across Google’s product suite and tools designed to propel ideas from pitch to production.

These tools include Audience Connect, which tracks client engagement in relation to any video, providing real-time feedback on when audiences are listening and when they are zoned out. It also offers YouTube Mockup, a facility for uploading work to clients and colleagues.

Pedro Pina, vice president, Google global client & agency solutions, said: “There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.

“This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution.”

A number of clients including RGA, Ford and Nestle Purina Petcare have already signed up for the initiative.

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